How to create a professional press kit in 8 easy steps

Press kit template free

A great media kit does more than provide basic information—it positions your brand, builds trust, and helps journalists craft compelling stories. A media kit or press kit is a curated collection of resources that provides journalists with everything they need to write about your organization, products, or events. Think of it as a one-stop shop for your brand story.

While media kits vary depending on the organization, some essential elements should always be included. Include of your most recent or important press releases to give journalists context about your latest news. Example: Cedars-Sinai uses their newsroom to provide quick access to their mission and background, positioning themselves as a leader in healthcare.

Example: Sana Kliniken uses visuals to show the scale and professionalism of their operations in their digital newsroom. Presspage provides tools to build an organized, user-friendly newsroom. What Is a Media Kit? What Should Be in a Media Kit? Media Contact Information Clearly list who journalists should contact for inquiries.

Provide a name, email address, and direct phone number. Specify preferred communication methods e. Use a tool like Presspage Connect to streamline and manage media inquiries efficiently. Recent Press Releases Include of your most recent or important press releases to give journalists context about your latest news. Examples: Product launches, award announcements, executive hires, or quarterly earnings.